These days, business performance is rarely inhibited by a lack of data. While yesterday’s challenge was attempting to control what you couldn’t measure, today the challenge is 'what do we do with all that data…?' This issue, faced by managers all over the world, is being...
The 2016 Sensis Social Media Report was released last month and gives us insight into how people think, use and engage with Social Media. Sensis surveyed 800 consumers, 1,000 SMBs and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and...
REACHING THE MILLENNIALS Targeting the millennials in any marketing and communications campaign is increasingly challenging. Traditional methods are less and less effective as audiences fragment, traditional media channels decline, and alternatives proliferate. Research is no exception to this trend. Communication choices demonstrate this well. The Millennials increasingly never even get...
HOW NEWFOCUS USES INNOVATION TO DRIVE MARKET ENGAGEMENT THE PROBLEM In our experience, current approaches to tracking brand and customer experience are not hitting the mark and often the value for money equation is not stacking up. In an increasingly complex and evolving market where stakeholders expect providers...
Victorian Local Government Disability Quantitative Research (Case Study One) Market Research Goal A local Victorian city council sought newfocus to help develop a strategic document that would outline the ways in which the council could reduce barriers and create an accessible and inclusive community for people with...
Long has it be known of the importance of ‘stepping into your customers shoes’ to understand what customers really want, what they think and how they behave. In reality however most organisations don’t do this at all, don’t do it well, or don’t keep up with...
A recent study conducted in the US by local branding company Expertcity found that there is a disconnect between marketers and the consumers they try to reach, as traditional marketing fails to gain consumer trust. Findings from the study show 83 percent of marketers believe...
Jay Joseph BCA, BCA hns, MCA Positive Reputation to Radical Cynicism The adoption of a corporate brand is now a benchmarked assumption in business; with all companies’ great and small understanding the importance of adopting and projecting a corporate identity. However positive reputation can be transformed into...
New research conducted in the U.K shows many brands have yet to figure out the best way to share content on social media channels. Twenty-nine percent of U.K. adults said their frustration with brands comes from too many updates, with 27 percent citing social updates that...
If you are looking for actionable marketing insights from all angles… in a minimum amount of time, then market research clinics are for you. A market research clinic is an innovative research, mixed modal methodology which combines both qualitative and quantitative information. Your target market experiences...