Leading organisations realise that no longer is the lack of data an inhibitor to business performance. Yesterday’s wisdom was that you can’t manage what you can’t measure, but today the challenge is what do we do with all that data?
Turn data into smart ideas
In most instances, we still believe getting in front of people provides the richest outcomes for most qualitative projects. Similarly, focus groups generally provide the perfect environment for respondents to engage in dynamic debate, challenge each other and build upon the ideas of others in the group. But what if the people you need to speak to live in different locations/ countries? What if a truly honest response requires anonymity (as for many sensitive topics)? What if you need to capture responses more ‘in the moment’ over an extended period of time?
These are just some of the instances when online communities might represent the best method for capturing consumer responses. However, the exact nature of the community and its platform can vary greatly from project to project, and should be tailored according to the research objectives, characteristics of the target market, nature of the stimulus and nature of the responses being sought. newfocus staff are trained and experienced in all of these areas to ensure we provide our clients with the most relevant online communities (and platforms) that produce the most actionable insights.
As our lives become more and more intertwined with the internet, so too our lives are becoming increasingly mobile. As a result, online experience is being lived more and more ‘in the moment’.
Many traditional forms of research rely on recall, which can, in some instances, have a tendency to inflate perceptions of satisfaction and dilute emotional experience. However, when used in the right context, mobile technology can mitigate these factors through its ability to capture (both qualitative and quantitative) data ‘in the moment’, yielding richer results and painting a truer picture of consumer experience. However, there are many different mobile platforms suited to varying research needs. newfocus’ vast experience in mobile research ensures the correct platforms and applications are utilised for each project, maximising outcomes from this emerging methodology.
Social media is here, is growing and will continue to affect organisations moving forward and we believe that it is a source of information and data that should not be ignored. Our trained researchers are able to gather this data, collate into themes, filter out unnecessary ‘noise’ and synthesise this mass of data with your overall business position and direction in mind, to provide you with insights that are current, pragmatic and important to enhancing your customers’ experience.
Through integrating findings from more traditional research methods with new methodologies and emerging trends (such as social media), newfocus can effectively work with you towards achieving a holistic view of your business and form a well-rounded understanding as to customer satisfaction, attitudes and perceptions, to assist in shaping the future strategies across your entire organisation.
Big data sources such as CRM systems, DIY research, point of sale, web analytics/search measurement platforms, customer data warehouses, mobile analytics and social media are providing organisations with lots of data, but it is rarely used effectively.
The newfocus consulting model is guaranteed to assist organisations gain the ROI they expect from big data, and generate the insights they need to drive their organisation forward quickly, effectively and successfully.
Our seven stage process is:
Predictive analytics represent advanced statistical techniques that provide strategic insights about a target group and, as name suggests, make predictions about future trends and outcomes. Predictive analytics are becoming ever more important in market and business decisions and include a range of unique techniques:
newfocus can help structure workshops to help to begin the process of change based around Edgar Schein’s model of planned change. It is appropriate to begin the process of change at this stage (and not prior) given the assumptions behind the model:
While the change process has three core stages, a workshop will aim to assist with the delivery of stage one:
Behavioural economics represents a very exciting growing field which builds upon theories from microeconomics, psychology and neuroscience to understand how different consumer decisions are made. Behavioural economics are applied across different fields, such as finance, policy making and marketing, and offer another level of insights into drivers behind particular choices by looking at irrational behaviour, information availability to name a few.
An example of behavioural economics approach in research includes looking at potential place to buy first house/property. On the one hand, the choice is ration as it involves a substantial capital investment, calculations, investigation and a long-term commitment to a mortgage. On the other hand, the choice is also driven by an irrational component, such as aspirational lifestyle factors or prestige of different areas/suburbs. Marrying these two certainly can yield new and exciting insights into consumer choices and strategic directions for marketers.
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