A range of metrics to provide strategic and timely insights into:
Tracking and monitoring is a way to design decisions for strategic systems and is a way to specify what information measures are needed on each of the key variables and whether implementation remains on schedule. Tracking is also useful as a warning system and problem diagnosis tool. It is highly important in examining the relevance, accuracy and costs.
A strategic monitoring system should be able to answer these six questions:
newfocus can help track customer satisfaction, brand awareness, advertising awareness, trial, repeat buying processes and customer brand perceptions and attitudes.