Qualitative research is often conducted prior to quantitative methods, as a more in-depth understanding of the target market exposes any key themes, drivers or barriers and helps to further develop the quantitative research, leading to a more robust quantitative tool.
Successful qualitative research depends on having a research team who can combine a range of methods in a flexible manner to quickly and effectively probe the intangibles of behaviour.
newfocus uses its mature business-to-business recruitment team working on-site and supervised by a National Operations Manager when recruiting participants for executive indepth interviews. Once recruited, participants will receive a confirmation email to endorse the study and ensure interviewing schedules run on time.
We adhere to ISO 20252 best practice guidelines, the Market and Social Research Code of Professional Behaviour/Market & Social Research Privacy Code and have AMSRS accreditation. This is important to ensure full control over all the systems and processes and to guarantee high quality. The qualitative one-on-one interviews are undertaken by a selected team of consultants/researchers, who have vast experience in business-to-business research.
Focus group research is generally considered to be at the high end of market research and is a technique that involves inviting a small number of people (usually 8-10) from the target group to participate in a semi-structured discussion. Focus groups are moderated by trained facilitators who probe for deeper insights around the key objectives.
The focus group methodology provides an interactive group environment where participants can view and discuss various products, materials, advertising creative etc. Focus groups also provide:
GET PAID FOR YOUR OPINIONS! Register at https://www.newfocus.com.au/contact/focus-group-registration/ if you are interested in being apart of focus group discussions.
For further information about our focus group facilities and hiring out the room; visit https://www.newfocus.com.au/focus-group-cati-facilities/
Feel free to call 1800 807 535 to enquire.
Ethnography involves conducting the interview in situ (often the home). It provides better understanding of responses and a more holistic, meaningful perspective by allowing:
newfocus researchers understand the importance of keeping their ears and eyes open while taking a forensic approach to this type of research.
Ethnography yields especially rich results.
* apply an ethnographical approach to the actual shopping environment.
Provides better understanding of responses and a more holistic perspective by allowing:
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