The ultimate benefits to clients with selection of the market research ideal methodology are improved integrity, clarity and insights through:
- high quality data leads to high quality insights
- different methods suit different demographics, so can target the appropriate people with the right questions
- ideal cost v quality v time trade off (effective cost benefit analysis of approach)
- understanding the biases of the methods with contextual knowledge brings integrity
Methodologies and samples are discussed and recommended based on your budget and needs.