Identification of your similar groups of customers, clients and consumers is key to streamlining communications and products to ensure that the right people are contacted with the right message at the right time.
Segmentation is the process of identification of these groups based on attitudes, beliefs, motivators, inhibitors, needs, and/or demographics. We strive to make sure our market segments are relevant, interpretable and practically defined (not abstract) so they may be effectively used by our clients to identify customer segments amongst existing and potential customers or stakeholders to better develop their market strategy.
