Our researchers are experienced in designing and using online qualitative research methods such as
We have worked across the wide range of the education sector, below are some exemplified case studies:
Background: The challenges for the higher education sector means there is a need to continuously present strong and confident positioning to an increasingly uncertain market. The need to stand out in the domestic market has become a critical factor, now in the wake of COVID more than ever, while the international market presents new challenges in this political climate. Brand tracking research was strategically designed in conjunction with both the university and creative agency to allow for a ‘design thinking’ process of iterative development.
Our approach: The research engaged with over 1200 people from the Australian community, as well as key stakeholder segments such as prospective students, influencers for the decision-making process, businesses, research partners, current students, staff, alumni and international agents. The array of target groups meant flexibility of methodologies was critical and we were able to provide this with the adaption of online interviewing and focus groups alongside the use of traditional techniques. Iterative processes alternated qualitative and quantitative processes to develop and refine ideas and materials.
Outcome: The outcomes were able to show the most appealing and unique positionings for the university to pursue to gain attention in a highly competitive market. They also highlighted the areas where brand assets are performing best.
Background: The development of new course products for the tertiary sector is important in order to provide up-to-date and in-demand offerings in the market. Courses need to be able to satisfy industry skills demands in the years to come, but also need to be accessible to the consumer to generate interest for further enquiry and enrolment. In this case, the university sought to introduce an updated undergraduate mathematics degree and required feedback to understand industry and market perceptions.
Our approach: A series of interviews was undertaken with industry decision-makers in the various sectors where the proposed skills outcomes would be in demand. Prospective students were engaged in focus group discussions to understand the appeal of the offering as well as their perspectives on the competencies of suppliers and the outcomes desired for them in pursuing studies.
Outcome: Industry confirmed their expectations of graduate outcomes and the inclusion of work experience components, showing areas where design of subject matter could be improved to meet future needs. Prospective student groups were able to highlight the appealing aspects of degree descriptions and show where language would need to be altered in marketing materials aimed at this cohort.
Background: A leading secondary school in the private sector has been using regular surveys of parents to inform the possible improvements and strength areas of the school. The surveys also sought to understand prior relationships with the school, previous schools attended and the strengths of the enrolment and orientation processes to help with further growth of student intake.
Our approach: This research most recently utilised an online census-style survey of all parents. This garnered a high response rate and allowed for the collection of feedback that could be followed up on as required and provided testimonials for marketing purposes. The online survey was a convenient way to engage an increasingly busy cohort.
Outcome: The surveys identified the most critical areas impacting overall satisfaction with the school and where improvements were needed. Over time, there has been the opportunity to track the success of initiatives that were implemented as a result of the research and engage with the families of students at risk of attrition, as well as highlight improvements to maximise intake and overall student experience.
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