09 Sep Is Your Brand Still Missing the Mark with Social Media Content?
New research conducted in the U.K shows many brands have yet to figure out the best way to share content on social media channels. Twenty-nine percent of U.K. adults said their frustration with brands comes from too many updates, with 27 percent citing social updates that were irrelevant and not personalized to them as their main frustration. Additionally, 28 percent said they were unhappy when a brand’s social media updates heavily focused on a product and came across as “too salesey” and 20 percent were annoyed by content that they considered “too trivial,” such as competitions.
*Published in Daily News Market Research News Queue Sept 15
Develop and articulate your brand
While sharing content through social media is tempting and often easy to do, it is also difficult to do well. It’s critical that organisations develop and articulate their brand through its story. Brand story embodies company mission and values, collective values of employees and the overriding experience of consumers.
Every brand has a narrative that needs to be understood and managed strategically
A brand is a narrative that surrounds an organisation. It incorporates:
- company mission
- culture; what is thought internally about the brand and articulated by the team
- stories that are told by stakeholders about the company
Who’s in control of your brand?
The challenge is to be able to take control and develop a well-articulated narrative around the organisation, who it is, what it stands for, what it does and why it does it. This is an organisation’s brand story, and it is critical to understand and manage the story. The newfocus model is based on a collaborative approach to deliver an evidence based brand strategy, with newfocus, Literally Brilliant and your organisation working together. newfocus believes that to create and implement a successful brand strategy the most effective and efficient method is to use a collaborative model with the client. This involves
- Identification of brand story gaps
- Targeted market research to understand and fill those gaps
- Development of Brand Strategy to manage the Brand Story
Further information about how to develop your brand strategy is available HERE
Click HERE to download the Brand Strategy Development brochure.
newfocus is a national market research company, specialising in strategic market research and social research, with offices in Melbourne, Sydney & Adelaide.