11 Sep Welcome on board Kristine!
Kristine is moving into a new full-time Research Consultant role at newfocus after completing her international MBA (Marketing) degree at the UniSA Business School, home of the Ehrenberg-Bass Institute – the world’s largest institute for research into marketing.
Vietnamese born, Australian educated and residing, Kristine brings with her a specialisation in the Asian and Australian markets, with over a decade of experience in market and consumer insights. Her career track record has primarily been with the FMCG industry, particularly on food, beverage and personal care categories. Prior to joining newfocus, Kristine worked for leading companies Unilever, Nestle and delivered insights into action for global brands like Maggi, Nescafe and Dove. Since joining newfocus, Kristine has broadened her experience to work across a range of brand tracking, brand asset evaluation, habit and attitude studies and customer experience projects for San Remo, Monjava, Balfours, Keolis Downer, Blackwoods, SATC and Hisense.
Over the span of 10 years in market research, Kristine has worked with 16 nationalities where she has earned in-depth knowledge of working in a dynamic, proactive and multicultural environment.
People describe Kristine as: deliberative, strategic, achiever. Kristine would describe herself as: coffee lover, wanderlust, pragmatic dreamer.
As a reliable and enthusiastic team player with sound insights and research capabilities, Kristine loves embedding the voice of consumers into business plans and helping businesses make data-driven decisions.
Reach out to her if you want a cup of coffee and to talk about market and consumer insights in the FMCG industry, food and beverage categories, brand, marketing, research in general or expanding business into Asia.