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Marketing

  Jay Joseph BCA, BCA hns, MCA   Positive Reputation to Radical Cynicism The adoption of a corporate brand is now a benchmarked assumption in business; with all companies’ great and small understanding the importance of adopting and projecting a corporate identity. However positive reputation can be transformed into...

  Market research company newfocus and marketing consultancy firm Literally Brilliant have announced that they will collaborate to offer an end-to-end brand service in the Australian market. Many companies believe that they need assistance with their brand. Central to understanding how their brand is perceived is research. However,...

Withstanding the test of time, the newfocus team have watched the empire of Google take its first tentative steps, we have weathered the dotcom era and ensuing crash, we’ve witnessed the advent of smartphones and seen the words blackberry and apple become less representative of...

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