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  Market research company newfocus and marketing consultancy firm Literally Brilliant have announced that they will collaborate to offer an end-to-end brand service in the Australian market. Many companies believe that they need assistance with their brand. Central to understanding how their brand is perceived is research. However,...

By: Michael Robert Neale - Managing Director, Literally Brilliant From time to time, CEOs and Marketing Directors ask themselves “do we really understand our own brand well enough and do we need to reposition it”. This is a legitimate question of any director or senior officer of...

newfocus acknowledges the outstanding achievement of our client Australian Unity in winning the prestigious HESTA Aged Care Award in the Team Innovation category. Australian Unity's Better Together cottage-style service model at Wahroonga Aged Care is aimed at creating a home-like environment for residents where they have greater...

A quick glance through any of a number of different marketing magazines will leave you with an overwhelming sense that traditional research methodologies such as focus groups are no longer in demand. Terms such as ‘email marketing’, ‘search engine optimisation (SEO)’ and ‘social media marketing’...

There is a strong driving force in the economy post-GFC that we need to change, evolve or simply adapt - or risk becoming redundant. Through careful research and engagement in large organisations we evaluate the need for change and implement new directions with due diligence and...

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A collaborative approach with Literally Brilliant to deliver evidence based brand strategies. Your brand is more than just your logo. Discover the narrative that surrounds your organisation. Give your brand an identity and connect with your customers.
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