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newfocus Market Research Blog

  Market research company newfocus and marketing consultancy firm Literally Brilliant have announced that they will collaborate to offer an end-to-end brand service in the Australian market. Many companies believe that they need assistance with their brand. Central to understanding how their brand is perceived is research. However,...

By: Michael Robert Neale - Managing Director, Literally Brilliant From time to time, CEOs and Marketing Directors ask themselves “do we really understand our own brand well enough and do we need to reposition it”. This is a legitimate question of any director or senior officer of...

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