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A quick glance through any of a number of different marketing magazines will leave you with an overwhelming sense that traditional research methodologies such as focus groups are no longer in demand. Terms such as ‘email marketing’, ‘search engine optimisation (SEO)’ and ‘social media marketing’...

There is a strong driving force in the economy post-GFC that we need to change, evolve or simply adapt - or risk becoming redundant. Through careful research and engagement in large organisations we evaluate the need for change and implement new directions with due diligence and...

newfocus is working with a number of clients in the education space who seek to understand the perceptions, positioning and penetration of their brands in the relevant marketplace. Our experience has shown that principals, teachers and other education specialists, more than ever, have extremely complex...

Do you recall Gordon Gekko in the 1987 film Wall Street, swaggering along the beaches of Long Island with what resembled a brick clamped to the side of his head?  We may laugh now, but he was one of the lucky ones, in fact the...

Withstanding the test of time, the newfocus team have watched the empire of Google take its first tentative steps, we have weathered the dotcom era and ensuing crash, we’ve witnessed the advent of smartphones and seen the words blackberry and apple become less representative of...

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