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newfocus is working with a number of clients in the education space who seek to understand the perceptions, positioning and penetration of their brands in the relevant marketplace. Our experience has shown that principals, teachers and other education specialists, more than ever, have extremely complex...

Do you recall Gordon Gekko in the 1987 film Wall Street, swaggering along the beaches of Long Island with what resembled a brick clamped to the side of his head?  We may laugh now, but he was one of the lucky ones, in fact the...

Withstanding the test of time, the newfocus team have watched the empire of Google take its first tentative steps, we have weathered the dotcom era and ensuing crash, we’ve witnessed the advent of smartphones and seen the words blackberry and apple become less representative of...

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