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newfocus Market Research Blog

22 Aug

Posted at 10:03h in Uncategorized by

Media Release: 11 August 2016 The Research Industry Council of Australia (RICA) believes that the protection of privacy in market and social research is paramount. With the recent concerns regarding the ABS Census, RICA is eager to reassure the public that members of the Association of Market...

06 Jul

Posted at 14:36h in News, Social Media by

  The 2016 Sensis Social Media Report was released last month and gives us insight into how people think, use and engage with Social Media. Sensis surveyed 800 consumers, 1,000 SMBs and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and...

02 May

Posted at 15:27h in mobile, News, Social Media by

  REACHING THE MILLENNIALS   Targeting the millennials in any marketing and communications campaign is increasingly challenging. Traditional methods are less and less effective as audiences fragment, traditional media channels decline, and alternatives proliferate. Research is no exception to this trend. Communication choices demonstrate this well. The Millennials increasingly never even get...

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