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Author: newfocus

  REACHING THE MILLENNIALS   Targeting the millennials in any marketing and communications campaign is increasingly challenging. Traditional methods are less and less effective as audiences fragment, traditional media channels decline, and alternatives proliferate. Research is no exception to this trend. Communication choices demonstrate this well. The Millennials increasingly never even get...

Victorian Local Government Disability Quantitative Research (Case Study One)   Market Research Goal A local Victorian city council sought newfocus to help develop a strategic document that would outline the ways in which the council could reduce barriers and create an accessible and inclusive community for people with...

  Jay Joseph BCA, BCA hns, MCA   Positive Reputation to Radical Cynicism The adoption of a corporate brand is now a benchmarked assumption in business; with all companies’ great and small understanding the importance of adopting and projecting a corporate identity. However positive reputation can be transformed into...

  Market research company newfocus and marketing consultancy firm Literally Brilliant have announced that they will collaborate to offer an end-to-end brand service in the Australian market. Many companies believe that they need assistance with their brand. Central to understanding how their brand is perceived is research. However,...

By: Michael Robert Neale - Managing Director, Literally Brilliant From time to time, CEOs and Marketing Directors ask themselves “do we really understand our own brand well enough and do we need to reposition it”. This is a legitimate question of any director or senior officer of...

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