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advertising communications campaign research customer satisfaction brisbane melbourne adelaide sydney
advertising communications campaign research customer satisfaction brisbane melbourne adelaide sydney
advertising communications campaign research customer satisfaction brisbane melbourne adelaide sydney
Ultimate Superannutation Marketing Metrics Information and Registration of Interest

The ground-breaking syndicated superannuation study that provides subscribing super funds both their own and peer/competitive fund benchmarking data and insights for ten key marketing metrics.

This research is focused on delivering practical marketing insights, on which funds can make practical decisions to improve performance. Your marketing decisions have an enormous impact on the ongoing success of your fund in what is an increasingly competitive environment. This program is about giving you the best possible intelligence to do just that.

The marketing metrics suite includes member satisfaction, commitment, advocacy, brand awareness, brand favourability, brand equity, brand utility, member purchase drivers, member engagement and situational segmentation.

Ultimate Superannuation Marketing Metrics brochure

Press releases:
  • Funds can now pull the right marketing levers
  • A different approach to member segmentation
  • Brand equity and member purchase driver results
  • Big variation in fund brand utility

    The next study will commence in April, 2011. To be able to participate in the next study funds must register their interest by 18 October, 2010


    Registration of Interest

    By completing this form, you are simply registering your interest. When the registration of interest period ends, we will contact all funds to advise how many funds have registered to participate, at which time you would make the final decision whether to participate or not. We are taking this approach as the main question we were asked last time was how many other funds had signed up. This approach allows you to see exactly how many funds sign up before deciding to participate.


    Inclusions
    • annual research including customised detailed report - reporting by peer/competitor funds, geographics, psychographics and demographics
    • large statistically robust simple random sample from both fund member lists (minimum of 250 per fund) and the general population, low +/- 2% sampling error overall
    • ability to leverage the survey to reduce other research costs
    • ability to include employers in the sample (additional cost)

    Early Bird Discount

    Early bird discount is only available for funds that sign up before 26 November, 2010. Please note: this is only a registration of interest form. You will soon be sent an application form with details of how many funds have signed up.

    Level Full Price Early Bird Price Early Bird Saving
    Base
    Member metrics only     		$11,000 $9,000 $2,000
    Advanced
    Member and brand metrics     		$18,000 $15,000 $3,000
    Professional
    Member, brand & brand equity & utility metrics     		$11,000 $23,000 $5,000


    You can also register your interest by:
    1. Emailing us at supermetrics@newfocus.com.au
    2. Phoning us on 1800 807 535
    Reminder: The next study will commence in April, 2011. To be able to participate in the next study funds must register their interest by 18 October, 2010


    Your Details
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