Registration Form

The key insights you will receive when you register:

• what percentage of home loans, investment loans, car loans, personal loans, credit cards, transaction accounts and term deposits banking service providers have.  Also where they have competitive strengths and weaknesses by these product lines
• how banking service providers rate against each other on brand favourability and the impact on purchase intent
• your brand equity benchmarked against your key competitors
• how banking service providers score on satisfaction, advocacy and commitment
• what factors lead to greater levels of satisfaction and commitment and how banking service providers are positioned competitively on these factors
• the correlations and interrelationships between all the variables measured, and how these compare across competitors
• banking service providers’ absolute competitive position on the key purchase drivers of the market with recommendations on what needs to be addressed to improve business outcomes
• how banking service providers benchmark against other industries (to compare results from a customer’s total perspective of what constitutes good levels of satisfaction, advocacy and brand)

The Banking Ultimate Marketing Metrics study provides a full suite of key marketing metrics on both you and your competitors every year.  Metrics include: satisfaction, purchase intent and advocacy; brand awareness, favourability, brand equity and utility, and product market share comparisons.  This suite of metrics is specifically designed to give you the market insight you need to track the effectiveness of your marketing compared to your competition, and to make marketing decisions to increase sales and the return on your investment in marketing and services.

Report inclusions:

1. Overall performance
2. Loyalty and Satisfaction Metrics – satisfaction, commitment to remain a customer and advocacy (also known as NPS)
3. Brand Metrics – brand awareness, brand favourability, brand equity, brand utility
4. Key product share - home loans, investment loans, car loans, personal loans, credit cards, transaction accounts and term deposits
5. Advocacy distribution
6. Perceptual map
7. Purchase drivers
8. Demographics
9. Data tables to compare all competitors on all key marketing metrics

Early Bird Discount
 

Early bird discount is only available for companies that register before the administrative cut-off date of 20th April 2011 (this is the last date we can take subscribers before fieldwork begins).

* 50% payable on sign up and 50% payable when the full report is delivered.  Prices ex GST