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Ultimate Competitive Marketing Metrics – Banking
Registration Form
To register interest, please complete and submit the form below. We will then be in touch with you to discuss details. Alternatively, please call us on 1800 807 535.
Option #1: Copy of report from most recent study
I would like to order a copy of the 50 page report from the most recent study conducted in April, 2010 (price is $9,000 ex GST, payable in the 2010/11 financial year). Please note that full payment is required before issuing the report. Please contact me to discuss.
Banking service providers covered in the report include:
Adelaide Bank, ANZ,Bank of Qld, Bank SA, Bankwest, Bendigo bank, CBA, CUA, ING, NAB, Savings & Loans, St George, Suncorp, Westpac.
Report Key Sections:
Overall performance
Loyalty and Satisfaction Metrics – satisfaction, commitment and Advocacy Score (also known as NPS)
Brand Metrics – brand awareness, brand favourability
Key product share - home loans, investment loans, car loans, personal loans, credit cards, transaction accounts and term deposits
Advocacy Distribution
Perceptual Map
Purchase drivers
Demographics
Data tables to compare all competitors on all key marketing metrics
Option #2: Participate in next study (includes copy of report from most recent study at no charge)
I would like to register to participate in the next survey to be conducted in September, 2010. The price for participation is $15,000 ex GST (payable in the 2010/11 financial year) and includes a tailored report and also a copy of the report from the most recent study (priced at $9,000) at no charge. Final report includes customised detailed results and presentation – reporting for your company and competitors by overall, state, age and life-stage demographics. Please note that full payment is required before issuing the report from most recent study. Please contact me to discuss specific requirements.
Report Key Sections:
Overall performance
Loyalty and Satisfaction Metrics – satisfaction, commitment and Advocacy Score (also known as NPS)
Brand Metrics – brand awareness, brand favourability, brand equity (new), brand utility (new)
Key product share - home loans, investment loans, car loans, personal loans, credit cards, transaction accounts and term deposits
Advocacy Distribution
Perceptual Map
Purchase drivers
Demographics
Data tables to compare all competitors on all key marketing metrics
Full details of the next Ultimate Competitive Marketing Metrics – Banking study are available
here
.
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