Critical Marketing Metrics in One

Base Metrics

• Advocacy Score – measures the loyalty and advocacy of your customers and those of your competitors
• Satisfaction – establishes the level of satisfaction of your customers and those of your competitors
• Commitment – determines the forward purchase intentions of your customers and those of your competitors

Advanced Metrics

• Brand awareness – ascertains the level of awareness of your brands and the brands of your competitors
• Brand favourability – identifies the target market’s evoked set for you and your competitors
• Brand equity – determines your market position against other brands
• Brand utility – rates the performance of your website, call centre and others against your competitors
• Purchase drivers – determines the key purchase drivers of your target market and how you and your competitors perform against these drivers

Key benefits

• Multiple marketing metrics in one (satisfaction, loyalty and brand) to make more informed marketing decisions
• Robust competitor marketing metrics to drive competitive marketing strategy
• Meet increased accountability requirements to justify marketing strategy and expenditure to Boards
• Obtain your key marketing metrics, and those of your competitors, at under half the cost of commissioning stand-alone research

Contact us to find out more:

Please note that the Ultimate Competitive Marketing Metrics^TM survey is a membership-based program. Only member organisations can access the information and membership is limited to a certain number of companies.

Please contact us for more detailed information at admin@newfocus.com.au or 1800 807 535.  For further detail, please see the PDF brochure here.

You can also register your interest using this online form.