Using its state of the art software, newfocus is able to manage mixed modal methodologies simply and effectively, often being able to give the respondent a choice of how to respond, either over the phone or online, making the targeting of hard to reach respondents more effective and efficient.

One recent example is a study commissioned by Russell Investments and Australian Institute of Superannuation Trustees (AIST) as a joint initiative to launch a new index for the industry to measure the level of engagement members have with their superannuation. In order to establish the index, Russell Investments & AIST needed to research and capture the attitudes and behaviours of superannuation fund members nationally.

“One third of all Australians don’t know what their employer pays into their super” according to research released at the Conference of Major super Funds on the Gold Coast recently.*   Source: Financial Standard Online, 30 March 2011.   

Methodology differences
It is important that the differences between the CATI sample and online sample are compared in order to identify any significant differences.   For example if the CATI sample included a higher proportion of a certain demographic compared to the online sample, it is important that the appropriate weighting or modelling techniques are used to compare and match results in a valid manner.

Benchmark data
newfocus has many available benchmarks, collated over a number of years, which enable results to be assessed against competitors and ‘best practice’ organisations across and within many industries.  This is particularly important when analysing and reporting on mixed modal surveys.

*For further information or to see the report presented at the Conference, please visit : http://www.russell.com/AU/institutions/our-research/russell-research/aist/