The ground-breaking syndicated superannuation study that provides subscribing super funds both their own and peer/competitive fund benchmarking data and insights for ten key marketing metrics.

This research is focused on delivering practical marketing insights, on which funds can make practical decisions to improve performance.  Your marketing decisions have an enormous impact on the ongoing success of your fund in what is an increasingly competitive environment.  This program is about giving you the best possible intelligence to do just that.

The marketing metrics suite includes member satisfaction, commitment, advocacy, brand awareness, brand favourability, brand equity, brand utility, member purchase drivers, member engagement and situational segmentation.