Ultimate Competitive Marketing Metrics has been built by marketers for marketers and is a break-through in marketing metric research that provides key banking and insurance decision-making marketing metrics on both your company and your competitors. All at a lower cost than you would incur to obtain only a few metrics on your company alone.
Critical Marketing Metrics in One
Base Metrics
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Net Promoter Score – measures the loyalty and advocacy of your customers and those of your competitors
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Satisfaction – establishes the level of satisfaction of your customers and those of your competitors
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Commitment – determines the forward purchase intentions of your customers and those of your competitors
Advanced Metrics
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Brand awareness – ascertains the level of awareness of your brands and the brands of your competitors
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Brand favourability – identifies the target market’s evoked set for you and your competitors
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Purchase drivers – determines the key purchase drivers of your target market and how you and your competitors perform against these drivers
Key benefits
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multiple marketing metrics in one (satisfaction, loyalty and brand) to make more informed marketing decisions
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robust competitor marketing metrics to drive competitive marketing strategy
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meet increased accountability requirements to justify marketing strategy and expenditure to Boards
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obtain your key marketing metrics, and those of your competitors, at under half the cost of commissioning stand-alone research
Contact us to find out more:
Please note that the Ultimate Competitive Marketing MetricsTM survey is a membership-based program. Only member organisations can access the information and membership is limited to a certain number of companies.
Please contact us for more detailed information at admin@newfocus.com.au or register online at http://www.newfocus.com.au/register.php
